The 2012 ONE Tour launches in Austin, TX

The 34th bi-annual Old Pecan Street Festival in Austin, TX, proved to be a huge hit this spring! This two-day festival was located on Sixth Street, right in the heart of Austin’s live entertainment scene.

Retail Demo Day

To kick-off the exciting weekend, ONE sampled at the Whole Foods Market — North Lamar Blvd. location. On Friday, May 4th, the Organic and Natural Experience stood outside the doors welcoming shoppers with product samples and coupons.

Those who stopped by between 10:30am-2pm enjoyed R.W. Knudsen Tropical Recharge Powder Stick Samples, delicious Santa Cruz Organic Apple Cinnamon Sauce samples, Santa Cruz Sparkling Orange Mango juice samples, as well as Wholesome Organic Stevia Sweetener packets. In addition, brand coupons were given out for savings on Alexia Foods and Amy’s Kitchen products.

Old Pecan Street Festival

This festival ran Saturday, May 5th through Sunday, May 6th. The ONE booth was placed in the middle of bustling Sixth Street, next to Core Power and the Trinity Entertainment Stage. Attendees came to the event eager to enjoy the beautiful weather while visiting festival booths and listening to live music throughout the weekend.

ONE proved to be a huge success, with attendees waiting their turn to sample the organic and natural products ONE had to offer. Consumer feedback was incredibly positive and we heard numerous times that the ONE  booth was a favorite at the festival!

Brands and Sampling

Festival-goers were lucky enough to sample products from five of our ONE partners:

  • Alexia Foods — Sweet Potato Puffs
  • Amy’s Kitchen — Rice Mac & Cheese (gluten-free!)
  • R.W. Knudsen — Sparkling Black Cherry & Organic Cranberry Pomegranate juices, Recharge Powder Sticks (in Lemon, Orange, Grape, & Tropical flavors)
  • Santa Cruz Organic — Cherry Lemonade & Sparkling Orange Mango juices, Apple Cinnamon Sauce Cups
  • Wholesome Sweeteners — Organic Sugar, Raw Cane Sugar, Organic Stevia, Organic Light Blue Agave
In addition, product coupons and the ONE coupon book were handed out to booth visitors for savings on their next grocery shopping trip!

Overall, the entire Austin weekend was a big event success for the Organic & Natural Experience and a fun event to attend! Stay tuned for the next update on the 2012 ONE Tour!

Also, if you haven’t already, check out the Organic & Natural Experience on Facebook and Pinterest!

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